PFENNIG Reinigungstechnik GmbH

In a remarkably short period of just six weeks, PFENNIG Reinigungstechnik GmbH, a leading provider in the cleaning industry, has introduced the NovaDB product information management system. This strategic decision was made in response to the increased requirements for digital product presentation and search on their website. The rapid and successful implementation and configuration of NovaDB has enabled centralized and efficient management and updating of product information, resulting in improved customer interaction on the website. This case report illustrates how NovaDB provides customized solutions without extensive customization or development work. It also highlights the system's ability to seamlessly adapt and grow with PFENNIG's business processes and continuously evolve.

PFENNIG Reinigungstechnik GmbH, an innovative family business with an established presence in the cleaning technology sector since 1974, decided to redesign its website. A central aspect of this redesign was to present the products in an appealing and clear way for their B2B customers and to enable an efficient product search. The tight deadlines for the relaunch required a fast and reliable solution for managing the product data. The decision to implement a product information management system (PIM) was based on the need to speed up product data provision, ensure efficient translation processes and traceability.

In cooperation with PFENNIG Reinigungstechnik GmbH and the consulting firm Inbeso Consulting GmbH, NovaDB was selected as the appropriate PIM system. NovaDB immediately met almost all requirements without the need for complex programming. The PIM system met their requirements for easy updating of data and information, traceability and translation.

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